dB Masters Multimedia

About Me

I started building my first web sites before Y2K and have continued to do so professionally ever since. Working on many platforms, in many languages, while watching the advancement of the technologies involved over the years.

I continue to learn as I go, researching and embracing new technologies as they come, and as I find them beneficial for the end game of myself or my clients/employers.

The internet is moving fast, and the technologies behind it are advancing and a very rapid pace. It's been fun to watch over the years, and I plan to continue to do so for many more.

If you are looking for such services for your business, or a client of yours, contact me and let's talk about the needs and see if we can get something done!

Specializing in

  • LAMP Web Application development
  • MySQL database schema design and performance tuning
  • Wordpress and Drupal
  • E-Commerce
  • Search engine optimization
  • Responsive design and mobile optimization

Experienced with

  • Microsoft, Apple and Linux Operating Systems
  • WooCommerce, Amelia, Authorize.Net and BlueSnap Apps and API's for E-Commerce
  • Microsoft Office Applications
  • Google Apps
  • Subversion SVN and Git source control
  • Page speed analysis and speed optimization
  • Project planning, task assigning and management
  • Ad publishing, placement and ad-based revenue strategies
  • MySQL, SQL Server and Oracle databases
  • Database design and query optimization
  • Audio and video post production and streaming
  • Recording session playing, composition, mixing and mastering

Tools, Technologies and Languages

  • PHP
  • SQL
  • HTML5
  • JavaScript, jQuery
  • CSS3, Bootstrap
  • Yii & Cake PHP Frameworks
  • Responsive Design
  • Crontab and Scheduled Tasks
  • Apache Web Server
  • MySQL Workbench and PHPMyAdmin
  • A number of audio and video mixing and editing tools
  • Live sound reinforcement

Past Work and Notable Achievements

Making the purchasing of insurance easier for everyone.

Creating, updating and managing a platform for a brokerage web site for insurance for vision, dental, pet and more types of insurance by taking information and showing the best available option based on cost and coverage calculations by each carrier and plan.

Increased speed and accuracy of scoring leaderboards.

After a couple seasons of over-loaded and under-performing scoring leaderboards for high school sports leagues, I rewrote the leaderboards, optimized queries and removed nested queries that vastly increased speed and reliability of the boards resulting in far less user frustration and load on our servers.

Improving performance and stability while decreasing costs.

Created the next generation version of a web-based risk analysis tool that consumes financial data from multiple reporting services to provide customers with the ability to monitor their customers for creditworthiness. Hosting costs dropped by 70%, stability improved to nearly 100% and speed increased by triple on the simplest reports, over ten times faster on more complex reports.

Creating a faster ad system with real time ROI reporting for the advertiser.

Designed and developed a very high traffic advertisement publishing system for a large online news publisher, supporting hundreds of thousands of impressions a day with full impression and click analytics through logging and reporting.

More accurate targeting of email campaigns for more effective use of an advertisers budget.

Created an email broadcasting system that queues and sends emails to predetermined demographics from a user database that is millions of rows of users. Demographic choices based on location, age, gender and known personal interests.

Better training, and reporting, for staff, attorneys, and partners, of legal research tools for more effective litigation.

Design and developed a video training system for one of the largest legal publishing firms on earth, including user management, in full hierarchy from those assigning the lessons, to those taking them, including the grading of post lesson quizzes.

Creating safer flights for travelers.

Created a METAR data analysis and VFR reporting system for a major airline in order to have safer flights with a more immediate method of knowing when planes should be grounded, or when planes need pilots with specific non-visual flight training.

Have worked with large search and advertising businesses.

Acted as an external consultant and beta tester for both Google and Bing in regards to developing their respective advertising systems, application usability, feature set and enhancements.

Volunteer Involvement

Ancient Free and Accepted Masons
I am a Freemason and manage my Lodge's web site and social media efforts, as well as past consulting with the Grand Lodge in Minnesota regarding their digital marketing efforts with their web site and social media.
Survivor Rally
Survivor Rally is an annual car road rally for automotive enthusiasts that have fun while raising money for charities ranging from domestic abuse victims to suicide prevention. In 2021 I built them a custom content and event registration management systems.
Sonshine Security
Since my early 20's I have been working as a security officer at Christian music festivals and concerts at many venues around Minnesota and surrounding areas with the large volunteer security team of Sonshine Security.
Google Local Guide
Google Local Guides is number of Google Map power users contribute to testing and using new features of maps, business listings and reviews. We report bugs, test fixes, add new listings, edit erroneous listings and follow the processes of such to make sure they all work like we all want them to.
Lutheran Church of the Ascension
I routinely help out with the church A/V team and playing guitar, bass guitar and mandolin at the contemporary church services for the church one of my closest friends is the pastor of.
Lakefront Music Fest
For many years I have ran the stage as well as various other roles at Lakefront Music Fest, a charitable effort funding many local charities. I worked with the artists and their crews, recruited help, and loaded and unloaded the stage gear thru the course of the weekend.

Previous Volunteering

Google Product Expert
I was a member of the Google Product Expert Program since long before it was even an official program, which is a group of people hand selected by Google, as specialists with their products (AdSense and Chromecast), to work as external consultants and support persons on their forums. It allows us to attend annual expense paid conferences and learn all about the latest tech within Google and use it.
Physicians for Reform
Physicians for Reform is a patient advocate group working for health care reforms that keep it personal and private between patient and physician, and out of the hands of politicial bureaucrats look to socialize and/or profit from our illness and care for whom I spent many years hosting and developing their web platform.