One of the most important parts of owning a web site is getting people to visit it. In today’s competitive internet ecosystem, search engine optimization is the most important part of that effort.
There is much more to search engine optimization than meets the eye. If you are not found on Google, Bing and others, you may well not even exist. Years ago you could execute tactics and tricks that are now knows as “black hat” techniques that they have long ago caught on to.
Today’s search engine are incredibly sophisticated. The algorithms behind serving up the results are incredibly complex. It takes a very detailed strategy that includes many factors to get it right.
I don’t take over search engine optimization from you, I partner with you. You know what you want to convey to your prospective and current customers. I can help show you how to in a way that gets your point across, and gets you better rankings. Changing some copy here, moving some there, maybe choosing some different words and more.
There are also a few tools out there, many free, that can help not only guide, but report on progress of the effort. These tools include looking at your analytics to see where we are starting. Tools to manage your website account at each major search engine. Tools for reasearching the most used keywords telling you perhaps not what you think is best, but what users actually search for.
While you may often read about people gauranteeing first position results, that sometimes isn’t realistic. A lot depends on the level competition and how much work is willing to be put in. But, together we could certainly get your project into a better place then from where it started!
Contact me today if you would like to discuss your project.