There is a lot of knowledge to be gained with proper web analytics analysis to help you understand your website and visitors and learn to serve them better.
So, your website has been gathering analytics on all your visitors for ages. That’s great! But do you have anyone that knows how to use them? If you use them simply to log in and see how many page views you’ve had in the last week, that doesn’t tell you much.
Combining search engine optimization with web analytics and reporting tools you have a powerful combination. You can see where visitors are going, and help you guide them where you want them to go.
With web analytics you can slice and dice your data into all sorts of different meaningful information. You can see which pages of your sites are getting the most attention. Then compare that to which pages you want, or expect to, get the most attention. See what path they take to get to those pages for possible navigation improvements. Perhaps see what regions of your country or the world people are coming from. See the highest and lowest traffic time of day to best plan new releases.
In the case of a web application, which features are being used and which aren’t. Combine that with customer requests learn where would be the best spent time and resources in developing.
Remember where you implemented search engine optimization, then use those analytics to determine if it has worked or not. Also use those same analytics to judge which pages are next up for some optimization.
There is a lot that can be learned from a thorough analysis. If you don’t have staff that can, contact me for a possible analysis.