Looking to monetize your web property? There is a lot more to it than just slapping some some ads up to get the best revenue from web monetization.
So you have worked for months, maybe years, on your website. What started out as a hobby has become popular enough that it’s become work. That is a good problem to have, however, now you think it’s time to make some money from the efforts. Effective web monetization requires a whole new skillset.
It’s far more than just putting ads on your website. It’s about knowing who to use to provide the ads. Maybe nobody, maybe you can sell the privately. You need to know your audience and traffic sources. Understanding the concept of ad design and placement. Policies and terms of you ad provider come into play. There are many moving parts to get the most out of your ad space.
While I do blog about web monetization tactics and techniques, there is a lot more to it. Every website is different, have different audiences, different topics. Different topics attract different visitors that may have differing level of technology knowledge and usage habits. It can also dictate different website designs, which definately end up creating different opportunities and/or limitations regarding ad placement.
In today’s world there are also devices to consider. You need to plan for ads that will respnd to device size, from mobile phones to tablets to desktop computers. All having different sizes and advertising norms to follow.
Before Jumping in to Monetization
To that end, before you just go get an account at some random ad provider, consider the options. Do just a little research, but be careful who you listen to. The world of ad publishing is full of scammers trying to convince people that any old website can bring a person instant wealth. That is not true. it takes an established website and good organically acquired traffic to succeed.
If it all seems overwhealming to you and need a consultation, contact me for more information. I can provide services from a consultation to full implementation or anywhere in between.